How to Start a Homeschool Blog in 2025 & Make Money Blogging
Want a profitable homeschool blog in 2025? With 3.7 million homeschooled students across the U.S., there's never been a better time to start. Let's skip the overwhelm and build your blog strategically.
What's even more compelling is that homeschooled students typically score 15 to 25 percentile points higher than public school students on standardized tests, with an average SAT score of 1190 compared to 1060 for public school students (Crown Counseling, 2024).
With homeschooling continuing to grow, there's never been a better time to share your experiences and insights with this expanding community.
Starting Your Homeschool Blog
Choosing a Blog Name & Angle
The first step in starting your homeschool blog is to choose a name for your blog. Your blog name should be catchy, memorable, and related to homeschooling. Look up your domain ideas to see if they're available and always go for a .com domain. If you're setting up a blog for your first time and need more step-by-step guidance on this aspect, follow along with Sadie's Blogging Foundations course here.
According to Brighterly's 2024 report, the states with the highest concentration of homeschoolers are Alaska, North Carolina, and South Dakota. This geographic diversity creates opportunities for specialized content targeting different state requirements and regional approaches. These are the states with the most homeschoolers, but there are homeschooled kids in every state – so don't count yourself out if you're not talking directly to those states!
Free Blog or Own Domain Name?
You'll always want to start off with a purchased domain and hosting. Free blogs are on borrowed land and as you grow, you'll be limited in scope and capabilities. Moving domains after you have established traffic is a complicated and annoying task that you can avoid by starting out right.
Choosing Your Strategic Blog Categories
Pick 3-5 categories you can write about consistently. These form your content framework and help both readers and search engines understand your expertise.
Your blog topic should be something that you are passionate about and that you can write about consistently. Think writing about the same 3-5 things every day for years – are you still excited about your categories? It's important to choose a topic that you are knowledgeable about and that you enjoy writing about. Some popular homeschool blog topics include:
- Homeschool curriculum reviews
- Homeschooling methods (think unschooling, wild schooling, game schooling)
- Homeschooling resources (tools you can purchase or make to supplement your curriculum)
- Homeschooling tips and advice (schedule optimizations, how to plan your year)
- Homeschooling challenges and solutions (dealing with difficult development periods, neurodiversity)
Research from The Coalition for Responsible Home Education shows that homeschooling families are particularly interested in these top categories:
- Curriculum reviews and comparisons (82% of search queries)
- Teaching methods and approaches (76% of searches)
- Socialization opportunities and community building (65% of searches)
- Legal compliance and state requirements (58% of searches)
- Special needs and personalized learning (45% of searches)
When selecting your blog categories, consider focusing on 3-5 of these high-demand topics while adding your unique perspective. According to Pew Research's latest parenting study, modern parents are particularly concerned about:
- Academic excellence and college preparation
- Mental health and emotional well-being
- Technology integration in education
- Cultural awareness and global citizenship
- Life skills and practical education
Consider Your Homeschool Method
Your homeschool method will play a big role in your blog categories. If you follow a specific homeschool method, you may want to create categories that align with that method. For example, if you follow the Charlotte Mason method, you may want to create categories for nature study, living books, and narration.
Creating Engaging Content
When creating content for your homeschool blog, it's important to keep your readers engaged.
1. Write blog posts that are informative and interesting
Your blog posts should be informative and interesting to your readers. Write about topics that are relevant to homeschooling, such as lesson plans, curriculum reviews, and educational resources. Share your homeschooling journey with your readers and offer advice and tips that they can use in their own homeschooling journey.
The most successful homeschool blog posts average 2,500+ words and include:
- Detailed step-by-step instructions
- Real-life examples and case studies
- Downloadable resources and templates
- Expert quotes and research citations
- Visual aids (infographics, charts, photos
2. Use Strategic Visuals to Boost Engagement
According to HubSpot's Visual Content Marketing Statistics, posts with images get 94% more views than those without. For homeschool blogs specifically, visual content serves multiple crucial purposes.
And a survey by the Content Marketing Institute, showed the most effective formats, according to bloggers who produce strong results, are roundups, infographics, and original research.
Types of High-Converting Visuals:
- Instructional Photography
- Step-by-step activity setups
- Organization systems
- Learning space arrangements
- Materials and supplies in use
- Educational Infographics
- Learning method comparisons
- Curriculum overviews
- Daily schedule templates
- Subject-specific concept maps
- Video Content
- Quick tutorials (2-3 minutes)
- Day-in-the-life glimpses
- Curriculum flip-throughs
- Teaching demonstrations
Pro Tip: Create a visual content calendar that plans out your image needs in advance. This helps maintain consistency and ensures you have high-quality visuals ready for each post. Consider batch-creating your visual content monthly to save time and maintain brand consistency.
3. Offer free printables and resource lists
Offering free printables such as worksheets, coloring pages, and lesson plans can be a great way to engage your readers and provide them with valuable resources. Make sure the printables are high quality and relevant to your readers.
Options could include:
- Curriculum comparison charts
- State-by-state requirement guides
- Educational technology reviews
- Budget-friendly resource alternatives
4. Share your personal experiences and build authentic connections
Your personal experiences as a homeschooling parent aren't just stories – they're valuable insights that can help others navigate their own journeys.
Key Areas to Share
- Daily Reality
- Document your actual homeschool schedule (not just the ideal one)
- Share real-time problem-solving moments
- Include both victories and challenges
- Show how you adapt plans based on your children's needs
- Growth and Learning Moments
- Discuss mistakes you've made and lessons learned
- Share how your teaching approach has evolved
- Document your children's unexpected learning breakthroughs
- Address common fears and how you overcame them
- Transformation Stories
- Before and after scenarios of implementing new methods
- How you tackled specific learning challenges
- Curriculum adjustments that made a difference
- Personal growth as a teaching parent
- Behind-the-Scenes Reality
- Your morning routine and prep work
- How you balance teaching multiple grade levels
- Ways you handle household management alongside teaching
- Self-care strategies for homeschool parents
- Decision-Making Processes
- How you choose curriculum
- When and why you decided to switch teaching methods
- Handling resistance from family or friends
- Balancing socialization needs
Remember, your journey, including the messy middle parts, can be exactly what another parent needs to read. Make sure to share with authenticity while maintaining strong boundaries around your family's privacy.
Pro Tip: Create a content calendar that balances instructional content with personal experience posts. Aim for a 60/40 split between practical teaching content and personal journey sharing to maintain both authority and relatability.
Connecting with Your Audience
As a homeschool blogger, connecting with your audience is crucial to building a loyal following. Your target audience is homeschool families, so it's important to understand their needs and interests.
Engage with Homeschool Moms on Facebook Groups
Facebook groups are a great way to connect with homeschool moms. Join groups related to homeschooling and participate in discussions. Engage with other members by commenting on their posts and offering helpful advice. This will help you build relationships with other homeschooling moms and establish yourself as an authority in the homeschooling community.
Join Local Homeschooling Groups
Joining local homeschooling groups is a great way to connect with homeschooling families in your area. Attend homeschooling events and meet other families. Offer to speak at events or host workshops. This will help you establish yourself as a local homeschooling expert and build relationships with other homeschooling families.
Promote Your Blogs in the Right Places
Pinterest remains the top traffic source for educational blogs. Focus your promotion efforts on:
- Email Marketing: Build your list with targeted lead magnets
- Pinterest: Create vertical pins focusing on resources and printables
- Instagram: Share behind-the-scenes content and daily learning activities on your profile
Monetization Blueprint for Homeschool Blogs in 2025
After you've created a strong basis in content on your blog and have worked to build an audience, you can start thinking about monetizing. Once you start monetizing, you can follow the rough timeline outlined below to help you build revenue streams efficiently and effectively so that you have everything running smoothly in 12 months.
Digital Products
- High-Converting Digital Products:
- Printable Planners ($17-47 price point)
- Academic year planners
- Subject trackers
- Goal setting worksheets
- Assessment logs
- Lesson Plan Templates ($27-97 price point)
- Unit study frameworks
- Weekly planning sheets
- Subject-specific templates
- Multi-grade planning systems
- Digital Workbooks ($37-147 price point)
- Subject-specific study guides
- Learning style assessments
- Progress tracking systems
- Curriculum adaptation guides
- Online Courses ($97-997 price point)
- Getting Started with Homeschooling
- Subject-Specific Teaching Methods
- Special Needs Homeschooling
- High School Credit Planning
- Affiliate Marketing
- Curriculum Companies
- Complete curriculum packages
- Supplementary materials
- Digital learning programs
- Educational Supplies
- Manipulatives and hands-on materials
- Art supplies
- STEM kits
- Educational games
- Learning Platforms (20-40% commission)
- Online learning subscriptions
- Educational apps
- Virtual tutoring services
- Assessment tools
- Membership Sites
- Monthly Membership ($27-47/month)
- Exclusive content library
- Monthly planning sessions
- Community support
- Resource downloads
- Sponsored Content
- Curriculum reviews
- Educational product features
- Day-in-the-life content
- Tutorial content
- Premium 1:1 Services
- Homeschool consulting
- Curriculum planning
- Educational assessments
- Parent coaching
Monetization Implementation Strategy
Phase 1 – First 3 Months
- Launch 1-2 low-priced digital products
- Join 3-5 affiliate programs
- Create cornerstone content for each revenue stream
Phase 2 – Months 4-6
- Develop premium digital product
- Build email marketing funnel
- Establish sponsored content guidelines
Phase 3 – Months 7-12
- Launch membership community
- Create course or coaching program
- Scale successful revenue streams
Pro Tips 🔥
- Start with one revenue stream and master it before adding others
- Create product bundles for higher average order value
- Use seasonal promotions (back-to-school, new year, etc.)
- Build an email list specifically for product launches
- Track metrics for each revenue stream separately
Ready to Start Your Homeschool Blog?
Skip months of research and start your homeschool blog with confidence. Our Homeschool Niche in a Box toolkit gives you:
- Ready-to-use keyword lists that rank
- Blog post templates and title formulas
- Proven monetization strategies
- Competition analysis
- Target market research
- High-traffic content ideas
Plus tools, spreadsheets, and step-by-step guides to help you build a profitable homeschool blog faster.
Start Your Homeschool Blog Today!
Pro Tip: Pair your toolkit with Sadie's free Passive Income Pathways Facebook group for extra support and accountability on your blogging journey.
