We are Sadie and Jill.

We're bloggers who are passionate about helping people create financial security without succumbing to hustle culture.

We love building niche sites, so we're extra excited to bring Niche in a Box to the blogging world to help you build your blog faster and start making money.


We do the research, so you don't have to.

Sadie has been a successful blogger and blogging coach/mentor for years and has seen people stall in the research phase of their niche blogs. They start to overthink and stop making things happen.

That inspired her to create Niche in a Box, the all-in-one toolkit that gives you all of the background on a niche that you need to get started writing. This toolkit was designed to speed up the process of niche site creation so that you can stop getting lost in research land and start writing!